This Cookies Policy explains how Fish and Media Ltd uses cookies and similar technologies on www.fishandmedia.com, and how you can control them.
We only set analytics or advertising cookies after you accept them in the cookie banner. Until you choose, and if you choose Reject, none of those tools is even loaded. Visits are also counted by Cloudflare Web Analytics, which sets no cookies.
What Cookies Are
Cookies are small text files placed on your device when you visit a website. Similar technologies include local storage, used here to remember your consent choice.
Cookies We Use
| Name | Purpose | Type | Consent needed? |
|---|---|---|---|
| site_consent_v2 (local storage) | Remembers your cookie choice for 12 months | Strictly necessary | No |
| None (Cloudflare Web Analytics) | Counts visits and page speed without cookies, fingerprinting or profiles; aggregate figures only (pages, referrer, country, browser, device) | Analytics, cookieless | No |
| _ga, _ga_<id> (up to 2 years) | Google Analytics 4: which pages are read and how visitors find the site (pages, time on page, referrer, approximate location, device). Google keeps the data for 14 months. | Analytics | Yes |
| None (Google Tag Manager) | Loads the tags listed here; sets no cookies of its own | Analytics | Yes |
| _gcl_au (90 days); Google's own cookies on google.com and doubleclick.net, e.g. IDE (up to 13 months) | Google Ads: whether our ads lead to visits or enquiries, and showing our ads to people who have visited this site (remarketing, using Google Analytics audiences) | Advertising | Yes |
| _fbp, _fbc (90 days) | Meta Pixel: whether our Facebook and Instagram ads lead to visits or enquiries, and showing those ads to people likely to be interested | Advertising | Yes |
Analytics and advertising cookies are not set until you click "Accept" in the banner, or turn them on in Cookie settings. Google Consent Mode v2 starts as "denied"; ad measurement and ad personalisation (ad_user_data, ad_personalization) are only switched on if you accept advertising cookies. The legal basis for these cookies is your consent. Google (Google Ireland Ltd, Google LLC) and Meta (Meta Platforms Ireland Ltd) may process this data in the United States under the UK Extension to the EU-US Data Privacy Framework and standard contractual clauses.
Changing Your Choice
You can change your cookie choice at any time:
The same Cookie settings link is in the footer of every page. If you withdraw consent, the cookies above are deleted from this site. You can also clear cookies and site data for this domain in your browser settings.
Third-Party Cookies
Where you accept analytics or marketing cookies, Google (Google Analytics, Google Ads) and Meta (Meta Pixel) may also set their own cookies, governed by their respective privacy policies. We do not control these third parties' use of their own cookies beyond the consent signal we send them.
Changes to This Policy
We may update this Cookies Policy as our use of cookies changes. The current version is always the one published at this address.